Green coffee is a highly touted slimming drink. Despite the fact that its taste can often be called rather mediocre, and the raw grains from which this miraculous elixir is made are a semi-finished product for roasted coffee, it costs much more. It is worth figuring out whether there are reasons for this, and if so, what are they.
It's all the fault of marketers
Losing weight is one of those "eternal" problems that arose before humanity in the 20th century. The market for slimming products, which includes not only sports equipment, but also various biological supplements, special drinks and "medical" drugs, is truly huge. It brings huge incomes to manufacturers and retail chain owners, so no one will miss the chance with new products here.
Green coffee is one of the new products in this market. Despite the fact that people have been drinking this drink for more than a hundred years, it never occurred to anyone to use unroasted coffee for this purpose, because the taste of a drink made from raw grains is not for connoisseurs of fine taste. But then someone found out that fresh grains contain a certain substance that affects metabolism, and the drink became popular. Those who believe that green coffee helps weight loss are not only willing to tolerate its faint taste, but are also willing to pay much more money for it than for roasted coffee.
The green coffee advertising campaign is staggering in scope. On sale you can find not only the grains themselves, but also various preparations based on them: green coffee extract in tablets and capsules, drinks containing green coffee, bioactive complexes, which include green coffee …
So it turns out that the loud glory of green coffee is ahead of him. And if the product is in demand, then the price of it usually rises quickly. Likewise, unroasted grains increased in price, although before people did not even try to buy them.
Another reason for the high price of green coffee is that there are not many companies currently offering this product. Roasted coffee is much easier to buy. Professionals still perceive raw grains as a semi-finished product.
Is green coffee effective?
Until now, it has not been proven that green coffee actually helps you lose weight. It is known to have a certain effect, but it can only help you lose weight when combined with exercise and a balanced diet. And this, as you know, works well without green coffee. If you just drink this drink in the hope that the kilograms will go away by themselves, you can only be disappointed.
It should be understood that green coffee is not a magic bullet that beats those extra pounds while you are watching a talk show hugging a plate of fries. It is a metabolic accelerator or stabilizer that is only effective when combined with a healthy lifestyle.
