"White gold" - this is the name that olive oil has earned. Along with investments in real estate, precious metals and stones, there is also a type of investment in olive groves. The cost of oil and the constantly growing demand make it possible to speak about the prospects of such investments.
Lambda olive oil
The most expensive olive oil in the world is considered to be the extra virgin white oil known as Lambda. It acquires its golden-green hue only after five days after the procedure, until this moment it has a white color, which appears due to the peculiarities of spinning and filtration.
"White gold" is produced by the Greek company Speiron, which located its production facilities on the island of Crete. The cost of a half-liter bottle of such oil is $ 120. For special gourmets, gift wrapping is offered, which increases the cost by $ 60.
The secret of Lambda olive oil's popularity lies not in the brand's long history or high-quality advertising, but in the intense fruity aftertaste that the oil leaves behind. In addition, it has a very low acidity index.
In the design of the bottle, the brand owners used transparent glass and a very simple logo, emphasizing that the oil was created for those who value their funds, but are able to spend them profitably. The media, in search of the "oil secret", have repeatedly made the assumption that it contains gold leaf, the manufacturer does not give an explanation on this score.
El Mil oil
The cost of olive oil "El Mil" is 130 euros for 0.5 liters. The company, whose walls are leaving the "liquid gold", is called El Poaig and is located in Spain. A relative newcomer to the segment, it quickly gained consumer confidence and popularity. The main production facilities of the company are located in the province of Castellon.
In 2012, Time magazine ranked the most expensive olive oil among the top 100 products of the year, which became the best advertising campaign for the product. In the most prestigious London shopping center, the manufacturer often arranges tasting events.
Three years after its foundation in 2008, the company launched a new product on the market - "El Verde", which is a unique extra-class olive oil. For the manufacture of "El Verde" they use the fruits of millennial trees that grow on the plantations of the Maestrat region. The product has a slightly bitter and spicy, savory and sweet taste that seduces with its sophistication and softness. And manufacturers claim that in addition to delicious taste, their oil contains the secret of eternal youth.
