Whatever the city is - the capital or the province, and the number of canteens in them is small. Why did this happen? This is all due to the fact that many people, especially the younger generation, associate the word "canteen" with something old-fashioned, which reminds of the times of the USSR. Therefore, modern businessmen often call their establishments "restaurants", because that sounds much more attractive.
Hence, there are two views on one problem: on the one hand, it is an interesting innovation, on the other, it is a dining room, which was presented to visitors from the other side. The majority of the population is delighted with those dinners, breakfasts and lunches that took place in "those" canteens. There are people who value their time, do not spend it on cooking, but at the same time love homemade food. At the same time, it is the restaurants of Japanese cuisine that have developed in cities a lot, but not everyone loves sushi or rolls. From here we can conclude that for the development of your own business, opening a canteen from scratch is the best option.
But, as in any business, it is necessary to draw up a business plan for the dining room. Novikov in entrepreneurship may immediately get scared of this word, because it will seem difficult to him. Therefore, we will consider an example of a business plan for opening a canteen that has already been drawn up, into which you can then, if you wish, make your own changes, amendments, and additions.
It should be understood that opening a canteen from scratch will be a good start for a small business. However, the market for the sphere of establishments that provide the opportunity to eat and relax their clients is very large. Therefore, getting into such a niche is not so easy, and the place that we plan to occupy is not only specific, but also new for people who are used to eating in fast foods.
Canteen business plan: how to open it from scratch
So how do you open a canteen from scratch? We present to your attention a ready-made example for opening it.
The form of doing business for this project - individual entrepreneurship - is the best option. And if the suppliers of raw materials and components required for opening a canteen are legal entities, then you will have to open a legal entity. If this does not follow, then the best option is individual entrepreneurship.
Analysts, having analyzed all the necessary indicators, argue that such a business as opening a canteen is very successful. And all due to the fact that many localities do not have such establishments.
Since the canteen is created for clients with an average level of income, the prices for products in it should be low and appropriate.
The business plan is designed so that the following services will be provided in the dining room:
- creation and sale of hot breakfasts;
- production and sale of obel;
- preparation for corporate parties, memorial services, alumni meetings, etc.
This paragraph reveals and contains all the necessary information about the canteens that are located in a particular city or locality. Determine which ones are competitors and which are not. Knowing all the mistakes of competitors, you can take them into account and prevent them from appearing in your institution.
The most important point will be the search for a room for the dining room. A place that can comfortably become a popular dining area. It is for this reason that the search for a place must be given due attention. The best location for a canteen will be the area where the largest enterprises are located, and even better if the dining room will be located in the premises of these enterprises. Another good option is to place a dining room in a new shopping center. The builders of the center will be your first customers at first.
To go through all kinds of checks, as well as the authority, you should take into account the presence of the main and emergency exits in the dining room, as well as its division into two parts: one of which is the kitchen, and the second part is the hall. As for the level and size of the premises, everything will depend on your financial capabilities.
Particular attention should be paid to the equipment that is necessary for the dining room. A large number of companies that are ready to provide the necessary equipment for the dining room are on the market. The difference is only in price and quality.
- plates, which are necessary for the manufacture of hot products;
- roasting and cooking cabinets;
- production and cutting tables;
- sink;
- tables and chairs for clients;
- utensils for cooking and serving dishes.
The result of its work will depend on the staff of the canteen. Therefore, when choosing personnel, treat this matter carefully and selectively.
After the path traveled, the next step should be taken, which will be the advertising campaign of the canteen. The success of any establishment depends on this business. And here any means are good - you can use regular advertising, but guerrilla marketing is much better.
Experienced chefs should be able to cook any dish of Russian cuisine. To do this, it is necessary to indicate that the menu will consist mainly of Russian cuisine, and then everything else.
The business plan provides for the presence of such employees in the dining room:
- one manager;
- two cooks;
- two kitchen workers;
- one dishwasher;
- one auxiliary worker;
One janitor, one cashier
The menu of the opened dining room should contain a list of the main dishes of traditional Russian cuisine. As a rule, this list includes: borscht, a couple of soups, hodgepodge, potato dishes, meat dishes, various salads.
When all of the above is taken into account and implemented, then we undertake the discovery. Due to the location of the dining room, a large-scale advertising campaign will not be required. Food must be top notch in order to win the love and respect of future customers. In the future, this will allow stealing customers who already eat in establishments of this kind.
Financial plan of the institution
This point of the canteen business plan was created to calculate both expenses and incomes, which are so necessary for an overall assessment of the payback of this institution.
Expenses include:
- rent of the selected premises;
- purchase of all the necessary equipment;
- payment of staff work;
- other overhead costs.
Consider income:
- sale of hot meals;
- provision of food at banquets, evenings, etc.
Based on these data, the payback period for the canteen will be 1-1.5 years, and these are very good indicators in modern environmental and social conditions. Let this business plan help you open a cafeteria and start your own business. We can only wish good luck.
