Alcohol in its various forms has been present on the tables of all nations since ancient times. Holidays rarely took place without alcohol, but even modern sommeliers, owners of alcohol boutiques and brand manufacturers cannot answer what kind of alcohol can be attributed to elite.
Instructions
Step 1
The concept of "elite alcohol" is a real bone of contention. It is by no means easy to define elite, especially since a number of countries-importers of alcoholic drinks are actively claiming that all alcohol produced on their territory should be called elite and only elite.
Step 2
Andrei Tkemaladze, the owner of the Azbuka Vkusa chain of stores, claims that non-elite alcohol can bring nothing but harm to health. But the elite one, within reasonable limits, is only beneficial. Sergei Neiman, the owner of the Collection of Rarities, was able to identify the key concepts in the definition of "elite alcohol": compliance with the quality level of the brand, the manufacturer's claim to uniqueness and, of course, the price.
Step 3
In Russia, the price is almost the only point in determining the "elite" of alcohol, and the lower limit of the cost of the "elite" varies greatly in the metropolitan metropolis and in the regions. Experts argue that the assigned price cannot be a criterion for classifying drinks, because it has a significant marketing (advertising, in particular) component. Therefore, it makes sense to add the following to the key concepts of S. Neumann: alcohol with a history and its own culture of drinking, because the traditions of production and consumption - often whole rituals - are passed from generation to generation, protected from strangers, in a word, they significantly distinguish an elite drink among other equal …
Step 4
Against the price factor determining elite is the fact that there are many fine wines in the world at a price of 3-6 euros per bottle, as well as a lot of low-quality expensive drinks poured into widely advertised containers.
Step 5
The most objective assessment of elite alcohol was given, perhaps, by Bill Matteo. In the definition of the phrase "elite alcohol" must be available: the history of the drink, age-old traditions thanks to which it was created, quality, extremely small circulation at release, well, and the price, respectively.
Step 6
In addition to “elite” alcohol, there is also “premium” alcohol, which, in turn, is divided into super-premium and ultra-premium. This fact is tacitly accepted by all players involved in the production of, for example, Scotch whiskey.
Step 7
From all of the above, we can conclude that there is no clear concept of "elite alcohol" in modern society. In addition, good advertising with a considerable budget can artificially turn, for example, cognac of a very mediocre quality into an elite drink for the elite, for which queues of wealthy but narrow-minded gentlemen will line up.
Step 8
Still, a number of simple facts will help determine the "elitism" of the drink: cost, unique circulation, status dictated by the traditions of production and consumption.
