Instant coffee is made from dried brew made from low-quality beans. The quality of the product is also significantly influenced by the production technology.
Instant coffee first appeared in the United States about 100 years ago. The popularity of the drink grew significantly during the First World War, as coffee was delivered to the front lines.
Instant coffee production
For the production of the drink, 3 methods are used: spraying, granulating and freeze drying. The spraying of coffee liquid made from 2nd grade beans takes place in a special cylinder, on the surface of which the drops dry quickly. The result is a powder that is readily soluble in water.
Granular coffee is obtained after processing the coffee solution according to special methods. This allows you to make the product of higher quality, with a pronounced coffee taste.
Freeze-dried coffee is the closest in quality to the ground version. This significantly affects the price - freeze-dried coffee is considered the most expensive of the instant drinks. During freeze-drying, the liquid is frozen. Further, the frozen mass is crushed and processed under vacuum conditions.
It is worth remembering that instant coffee is made from not the best quality beans. Therefore, it cannot be compared to a drink made from well-roasted ground beans.
How to choose the best instant coffee
Powdered coffee, ground almost to a dusty state, is considered low-grade. The peculiarities of the technological process lead to the fact that some varieties have a pronounced burnt aftertaste. In addition, instant coffee powder has a salty taste.
Most connoisseurs of instant coffee prefer granular or freeze-dried coffee. Numerous examinations have shown that Carte Noire coffee has a stable and high quality.
Since freeze-dried varieties are considered the best, experts have identified different brands of coffee, testing them for quality standards. For example, a freeze-dried beverage should dissolve completely in cold water in 3 minutes.
As a result of research, it was found that Moccona coffee has a weak aroma and not a pronounced taste. Bushido instant coffee failed the dissolution rate test, but met all expectations in terms of taste and aroma. Jardin coffee has a slightly sour taste and smell.
Nescafe Gold is a fairly aromatic drink. However, its taste is clearly inferior to the smell. MacCoffee is distinguished by its bitter taste and almost complete absence of aroma.
Jacobs
Johan Jacobs dreamed that the inhabitants of his hometown of Bremen would drink only the best coffee. One day he decided to take matters into his own hands and opened his own store. Continuation of the story, you know: today Jacobs is a world famous brand with more than a century of history. And it all started with one dream.
Jacobs is convinced that what you want must come true. And the best thing that can be done for this is to inspire people every day to take the first step towards their dreams. It remains only to find the most effective tool for this. Celebrity campaigns seemed like an outdated method. Today, real feelings and real experience are valued much higher than loud slogans. This is how the idea of the flash mob #rememberDream was born.
Social media users were encouraged to talk about their old dreams, which have already come true. The results are impressive: it turns out that most of the participants did not even think about how much they have already achieved. But all that was needed to realize this was to pause, pour yourself some aromatic coffee and write a post about your own victories.
The flashmob was supported by popular bloggers and celebrities - Garik Kharlamov, Anna Khilkevich, Ksenia Borodina and others. For example, Ekaterina Varnava admitted that she had been striving to be a choreographer since childhood. It would seem that the life of the Comedy Woman star turned out differently. But in reality, her wish came true long ago, because within the framework of the project she not only joked sparklingly, but also staged choreographic numbers for 10 years.
Another interesting post belongs to Natalia Ionova. The singer has always wanted to engage in private investigation. No, she didn't trade concerts for investigations. But she recently voiced for a computer game the character of Nancy Drew - the famous detective girl. And these are just a couple of the many stories that, thanks to Jacobs, filled Instagram in October.
As a rule, in the place of a realized dream, new ones arise - this is how we are arranged. Would you like to look into the future and find out what dreams will come true? For this, the DreamLetter website was created, where you need to answer what you dream about, choose what will be the first step on the way to what you want and receive a letter from yourself from 2030. It is difficult to imagine the best incentive to really take a step towards realizing your dreams.
The flash mob has already ended, but posts with the hashtag #remember your dream are available to everyone, just like the DreamLetter website. Dream with your eyes open - Jacobs is ready to inspire you again and again.
